Blooming

Project Role

Web Design & Developer

Project Deliverable

Online florist website with online shop.

Project Overview

Blooming a contemporary florist store in WA.


About

Blooming is a Contemporary Floral Designs opened its doors for business in 1985. Clients come to Blooming for our consistently innovative approach to flower design. We are committed to offering only the finest floral arrangements and gifts, backed by service that is friendly, prompt and personal. Because our customers are important, our professional staff is dedicated to making clients experience a pleasant one. That is why we always go the extra mile to make your floral gift perfect.

Project Goal

The main areas of our business:

  • Contemporary florist or flower arrangement for event coordination.
  • A seed library of native plants, packets of which are placed in each bouquet usually for free.

We need the website to be a marketing piece for our business by generating awareness by making our contact information accessible to more people trying to find us.

Hence, we will be showcasing some of our best work to promote our environmentally sustainable philosophy, generating more native plants in suburban gardens. Hopefully, inspire and transform the floral design industry.

Blooming incorporates eco-friendly flowers, products, materials, and practices into our studio and every project we do.  Most often flowers are overlooked as an element of eco-friendly decor.

Now we have made it easy for eco-conscious companies, event planners, individuals, and brides to go green in every colour.

Project Use case

I did some planning and created several mood boards, wireframes, personas, competitive analysis and revised over the problems and goals once more. When I was ready, I then proposed my designs and solution to Blooming. As a result, here are several snapshots of the project below.

Project Showcase

Landing Page

Similar to a window to a shop, everything is accessible on the landing page.

Whether it might be, finding the latest news and updates, call to action button to the seeds library, or using the event planner for an instant booking.

blooming-browser

Redesign of the logo

Old Logo below, I wanted a design that would fit the new eco-friendly design using green. The image for of the flower with the plain text feels very outdated.

florist-logo

As a result, I created a newly redesigned Logo below, that says blooming. While being green, this logo is also flexible to be any color.

logo-bloominglogo-bloomingbk

Blooming Store

Customers can browse blooming’s store products with ease.

blooming-shop